Our Story

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stablished in Santa Cruz County in 2002, The Velvet Coat was generated out of my experience as a Veterinary Technician. I still loved dogs and all animals passionately but needed a change from the medical side. I enrolled in Dog Grooming School and I was immediately shocked and mortified that the dogs that came to the school to be groomed were so unhappy to be there. They were left in their cages for long periods of time, ignored or forgotten about and then rushed to have the grooming done. The groomers were not trained in animal anatomy and had little or no dog handling skills. I immediately had a leg up on every one as I knew how to calm a stressed animal and knew ways to hold them to accomplish what ever procedure was required in the most comfortable way possible. I thought going to the Groomers was supposed to be fun, not like having a root canal. From that day forward I knew that The Velvet Coat could be a place your pet would look forward to coming to not another stress for the animal and you. Come in today and find out how fun and relaxing a day at our wonderful facilities can be.

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e offer a unique grooming experience in for your dog or cat in many ways. All animals are treated with kindness, patience, respect, and love. We hand dry all our clients. Hand drying with high velocity dryers is not only safer and healthier for the pet but it also exfoliates the skin, removes the dead and lose undercoat and produces a more refined and finished style. We know you will see and feel the difference!

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he Velvet Coat is a luxury canine and feline resort and spa providing distinctive, quality services in a safe, clean, and playful place of unmatched comfort and beauty in the County of Santa Cruz. Our genuine love of animals shines through in all that we do. The Velvet Coat guests receive highly personalized care by a team of experienced professionals who share a sincere love of dogs. We affectionately attend to every detail of each Guest’s visit to ensure an enchanting experience from the playroom to the bath to the bed. Space is limited as we do not want to be known a "large kennel". The Velvet Coat is cozy and calm sanctuary, not a large and hectic facility! Please make early reservations to assure a luxurious space for your family friend.

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